No Fail Cocktails (NFC) is an ongoing BWS campaign, where simple but interesting cocktail recipes can be easily recreated at home. It has evolved and adapted to current trends throughout the years in order to stay relevant. This most recent refresh included more user-generated and low-fi content, in order to feel more approachable and appeal to Millennials and Gen Z.

Over the past four years, I have been personally responsible for creating a series of delicious and eye-catching recipes, and these were written, filmed and photographed for the BWS website and reels for socials. Additionally, I designed neck tags that were placed on bottles and sold in BWS stores to drive engagement.

RESULTS
Since launching the new-look NFC, they have been BWS’ best performing posts for QI.