The festive season is LANGTONS’ biggest trade opportunity and they wanted to develop a suite of assets as an extension of their brand awareness campaign, ‘to the finer moments’. The task was to promote LANGTONS fine wine that covers key festive moments over October - January.

To accomplish this, I engaged a luxury stylist to ensure the unique campaign objectives would be met. These included reaching audiences looking to build their fine wine collection over the festive period, as well as remaining top of mind as a luxury lifestyle retailer, catering to all their fine wine needs.

The festive moments were broken down in to three main scenes. A feasting scene to cover Christmas, Boxing Day and Lunar New Year, A Summer Entertaining scene to cover summer holidays (December/January) and a Party Season Celebration to cover New Year’s Eve and New Year’s Day.

The result was luxurious, opulent and glamorous to reflect the LANGTONS brand.