Dan Picked was a handpicked subscription wine service at members prices, allowing customers the ease and convenience of receiving regular deliveries of wine straight to their door.

Their objectives were to drive sign ups and sales to Dan Picked subscriptions, generate awareness to about Dan Murphy’s new Dan Picked subscription service and position Dan Murphy’s as an authority on wine, providing them with an easy and convenient option which takes the hassle out of choosing wine.

I was responsible for creating web banners, art directing and styling the set for the launch of this campaign, ensuring that the visuals aligned with Dan Murphy’s brand. Additionally, I managed stakeholder relationships throughout the process, facilitating collaboration and incorporating feedback to achieve a successful outcome.

The result was a series of lifestyle photographs designed for acquisition activities across various channels, including social media, digital media, and email.

RESULTS
The Dan Picked campaign successfully increased reach and impressions across social media and OOH advertising. The home page banner achieved an impressive average of 1,170 clicks per day, contributing to a notable rise in online orders.