This series of images was created to support the new BWS brand platform, encouraging Aussies doing drinks their way without judgement.

They were grouped into five sections: Beer, Wine, Spirits, Zero Alcohol and Premix. A suite of images were created that had a distinct colour theme in order to distinguish the categories.

I developed creative concepts and styled the set, producing engaging visuals that aligned with brand identity. I created mood boards for approval by the BWS marketing team and effectively managed stakeholder expectations throughout the project to ensure a seamless production process.