LANGTONS wanted to introduce their recent rebrand to their audience and wanted to be recognised as the destination for luxury fine wine experiences.

The task was to reposition the brand, bringing a modern element to a traditional brand that was historically recognised as old fashioned.

I styled and sourced all elements for a main table setting scene using LANGTONS brand colours and collaborated closely with stylists on the day to ensure a cohesive campaign. My attention to detail and commitment to brand consistency contributed to the overall success of the project.

RESULTS
To the finer moments had been LANGTONS most successful campaign to date, performing over planned impressions across TVC, digital, print and OOH placements, and often performing high above industry average. Targeted media placements resonated directly with LANGTONS customers, achieving high click-through rates and increasing brand awareness and consideration. The impact was felt not only in increased brand awareness, but also in the position conversations and excitement within the LANGTONS team as they went to market with their new brand.