BWS wanted to create store posters that provided high-impact, purposeful interruptions while conveying their brand personality. The aim was to add value through inspiration and and convenience, ensuring a "grab and go" experience that didn’t slow customers down. BWS wanted a series of posters that reflected these objectives, focusing on various themes relevant to monthly celebrations.

In response, I designed a series of posters centered around events such as footy season, Halloween, and spring racing. Each poster was designed to resonate with customers, showcasing BWS’s vibrant brand personality while ensuring that the content was shoppable and ultimately drove conversions. This approach not only highlighted key themes but also enhanced the overall shopping experience.